Creating a Sense of Luxury
The power of your brand is not in what you do or create, it's in how you make people feel. The secret to this rests in the symbols you use, which will create an emotional association with your product or service. An excellent product or service is just the starting point. Luxury is symbolic and resonates with our dreams. In this image, Georgia's bare shoulders and the white silk sheets symbolise the purity of the pearls in the beautiful designer necklace. Her parted lips give a hint of sensuality which again attaches to…Read more
